So who are the big beery twitterers?

Jamie Oliver, the thick-tongued TV chef and hugely successful restaurant entrepreneur (and son of an Essex pub landlord), has 3.3 million followers on Twitter. Which is, you’ll not be shocked to hear, about 2,600 times more Twitter followers than I have. Indeed, it’s quite possibly more followers, my very rough survey suggests, than all the tweeters about beer in the world, (including brewers, bloggers, beer writers, pubs and bars and ordinary drinkers who tweet occasionally about the drink), have  together, in one big overlapping and multiple-counted pile.

But how many “regular” beer tweeters are there? And how many followers do the most popular ones have? Here’s my entirely unscientific and probably definitely unreliable take on the beery tweeting scene.

In addition, there’s a poll for you to fill in, just to try to get an idea of the overlap between people who read beer blogs (or at least, people who read this beer blog) and people who follow tweets about beer on Twitter.

One of the great things about Twitter is that by using lists, you can set up and manage your own Twitter communities: I have 15 or 16 different lists, covering my personal interest groups, such as tweeters from and about the West London suburb where I live, tweeters about language and science and history, friends on Twitter, tweeters about the media and journalism, tweeters about politics, and so on, which makes keeping up with what is going on in those “virtual villages” much easier.

My personal Twitter list of “beery people”, which doesn’t include brewers, has 45 names in it, mostly from the UK, though perhaps six or seven of those are pubs I like to keep up with. I think I follow most of the regular British beery tweeters, but let’s say I’ve only managed to capture half of them: that would suggest some 70 regular UK tweeters about beer. That would certainly fit with the estimated number of regular UK beer bloggers.

I don’t particularly follow brewers on Twitter, but a quick survey suggests more than 80 per cent of London’s 40-plus brewers tweet, which, if repeated across the country, means some 800 “brewery tweeters”. Instinctively I feel that can’t be true, simply because of the small number of brewers’ tweets I see retweeted on my timeline, but if anyone has any proper figures, I’d be interested to see them. I’d also love to know how many pubs run regularly-used Twitter accounts: judging by the few pubs I know who are tweeting around where I live, I’d guess fewer than one in ten, but that would still mean several thousand tweeting pubs. Again, I’d love to see a proper survey.

However, a quick scrabble in the Twitter undergrowth suggests that most of those pubs have only a few hundred followers each, max, well short of even the average number of followers of UK beer tweeters (of all sorts) that I track, which comes in at almost exactly 6,000.

I cannot stress enough that the tables which follow are very probably pretty worthless, because I surveyed fewer than 150 Twitter accounts to formulate them, accounts culled from my own lists and those of about four or five other compilers, and it’s pretty much guaranteed that I have missed out people and organisations who ought to be represented here. That’s why the tables are headed “Ten top tweeters” and not “Top ten tweeters”.

That said, and errors and omissions excepted, who’s the top UK beer tweeter, according to Zythophile Polling, your wet digit in the Twitter wind? No huge surprise: it appears to be the official Camra account, with just over 26,000 followers (meaning just over one in six Camra members follow the organisation’s Twitter feed: draw what conclusions you like from that.) Most of these tables, interestingly, you’ll note, demonstrate a monopoly/duopoly distribution, with one or two names a long way out in front of the rest. The next name in the UK top beer tweeter list, and the top UK beer writer/blogger tweeter in terms of Twitter followers, has fewer than half the followers that Camra does. However, I’m personally not surprised to discover it’s Melissa Cole, who is Ms Connected in the world of British beer: if you’re on LinkedIn and you have a connection in any way with the UK beer scene, I’ll almost guarantee Melissa is the person who shares most contacts with you. She is more than 15 hundred followers ahead of the man in second place, Pete Brown, four thousand followers ahead of the third-placed UK beer writer/twitterer, Marverine Cole, alias Beer Beauty, and has twice as many Twitter followers as the people in fourth to seventh place.

The UK brewers table I’m definitely cautious about, because I’m sure I’m missing some important names, but again the number one – Adnams – is well ahead of the field. But you’ll have spotted that only four of my top ten are “old-established” brewers, that numbers two to six are all relatively new start-ups (even Meantime is only 13 years old), that the king of publicity, James Watt of BrewDog, is number two, and that Kernel, the highly regarded railway arch enterprise that only began in 2009, is number five.

I stuck in five beer retailers just for comparison: I fear the fact that four are London-based outlets is an artefact of my own bias as a person living in the capital, so don’t read a lot into it, but it’s interesting that the Real Ale shop in Twickenham is doing really pretty well, that three of the others are leaders of the “new wave London cask-and-craft-keg pub” revolution, and that Wetherspoon’s only manages an average of 16 Twitter followers per pub, which is pretty bloody poor.

There are also some more comparison tables: a list of what I believe to be the UK’s top (amateur) food twitterers, which shows that the country’s beer twitterers are all some way behind: a list of top wine twitterers, which shows that Janice Robinson hammers everybody, even Oz Clarke, but all top wine twitterers do better than beer ones; and a couple of lists from the United States, which once again undoubtedly miss out loads of people who should be in them.

The US has five times more people living in it that the UK, so of course its figures are going to be bigger than the UK’s, but New Belgium Brewing’s Twitter following is still impressive: three times as many as Brooklyn Brewery. In case you wonder where Samuel Adams is, it only has 24,000 followers: not much more than Adnams … It’s also interesting that Beer Advocate is so massively bigger than anybody else: scale its number of Twitter followers down to a UK-sized population and it would still have more than 76,000 followers. I’m not sure why it does so very much better than Ratebeer: personally, if I’m ever after information, I find Ratebeer, considerably more useful than Beer Advocado. I’m also puzzled why US beer bloggers/beer writers apparently  do so poorly when it comes to getting Twitter followers: Melissa Cole and Pete Brown have more Twitter followers than Garrett Oliver? Apparently so.

There we are, anyway: please fill in the survey on your personal beery Twitter use, put all the errors and omissions you can find in the comments, and if you want to try to lift my abysmal Twitter following up from its current pathetic 1,250, my Twitter handle is  @zythophiliac – many thanks!